Our local daily paper, The Columbus Dispatch, had a long article this morning on the front page of the Connect technology section on digital books available for download from 9 area public libraries. This article was preceded by a spiffy ad in Thursday paper announcing the program, called the Mid-Ohio Library Digital Initiative.
Of course, many libraries have had e-books in their collections for some time but e-audiobooks are newer and people who don't regularly visit libraries may not hear about. What I particularly liked about the Mid-Ohio initiative is the advertisment in the paper...all kinds of companies advertise in newspapers, why not libraries?
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Funny--our church has decided that advertising is a good way to raise awareness, too.
Being the adwoman here at OCLC, I can tell you that sometimes you can get better insertion rates as a nonprofit, civic organization. Sometimes.
The Mid-Ohio Library Digital Initiative did take out a full page ad on page 2 of "The Other Paper', a free news and arts weekly here in Columbus. I must admit that until I saw that ad, I didn't know that my library was making audiobook downloads available. Now I'm listing to "Your only as good as your next one" by Mike Medevoy on my Creative Labs Micro N200.
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