...follow the table of books snaking off to the right, and you'll come face-to-face with Borders' newest retail strategy: a digital center where you can download music or books, burn CDs, research family histories, print pictures and order leather-bound books crammed with family photos — with help from clerks who know how to do those sorts of things and won't embarrass you if you don't.
That description sounds chillingly familiar, doesn't it?