The Holy Grail of Search

There's an interesting article in today's New York Times about the future of internet searching, at least as perceived from Microsoft's vantage point. At Techfest this week, a Microsoft researcher demonstrated a new service called "Mix," which (if it works as demonstrated) would allow users to organize their results more efficiently. Mix may be available within six to nine months, according to the article. You can find a brief description of Mix if you scroll about three-quarters down this page.

Another service, Web Assistant, (no release date given; this name has been kicking around Microsoft for at least 10 years) would be even more intuitive, driving you to results that could distinguish whether your were looking for a football team, an automobile, or an exotic cat when you search for "jaguars." It manages this legerdemain by learning from your previous searches and by those of other searchers who have looked up the same topic.

It seems to me that the better the search function gets, the more we as librarians should be rethinking our mission. We have already lost the ready reference trade to Google and its kin; where will we seek refuge when the search engines can actually deliver substantial, unambiguous results right to the desktop?