Tuesday, June 23, 2009

Geek the Library campaign is live!

Although aimed at consumers, librarians will also have fun looking through the Geek the Library site and then adding in what you geek.

The ‘Geek the Library’ campaign, made possible by the Bill & Melinda Gates Foundation, highlights what people are passionate about and how libraries can support them, in an effort to heighten awareness about the critical funding issues public libraries face.

Kick-off events happened in Savannah, Georgia, yesterday and will be in Des Moines, Iowa, later this week. Greater Savannah and central Iowa are the two areas selected to begin this community-based campaign pilot set to run through December.

‘Geek the Library’ features local advertising that introduces ‘geek’ as a verb, and encourages the public to talk about what they ‘geek’—whether it’s engineering, superheroes or art. The public awareness campaign illustrates the fact that everyone is passionate about something—everyone ‘geeks’ something—and that the library supports them all.

What do you geek? Submit it to the site!

1 comment:

BygoneCulture said...

I just saw the "I geek Engineering" billboard on Ingersoll Avenue in Des Moines, I love it! :)

And WHO is the woman in that ad, she's lovely!