Monday, December 20, 2004

What next?

From the "keep an eye on this" files...

The summary is from Hot Bytes newsletter, put out by the e-Content Institute. The whole article from (linked below) is worth reading.

"Google magazine search?

Writer Susan Kuchinskas notes that Google may have found a way to make money from its still-in-beta News service without alienating publishers, as indicated by a patent application on file with the USPTO. She writes: If Google could pull off what it outlines in that broad patent application, it may open new revenue streams to publishers of print, CD and DVD media, while broadening its own revenue base. U.S. Patent Application No. 20040122811, filed by Google co-founder Larry Page, has a deceptively simple name: "Method for searching media." But the application illuminates possible plans by the Mountain View, Calif.-based search leader to enable search of printed material, offer pay-per-view documents, scanned documents with clickable ads and even the ability for print publishers to swap out ads in digital copies of their printed pages. There are two key elements of the patent: a method for executing a permission protocol so that the publisher could authorize Google to display more text from the relevant publication; and storing scanned versions of printed documents along with data sets representing the ads that went with them. Source: "

No comments: