Friday, February 24, 2006

PALINET unveils new logo

Just saw this new brand identity PDF this morning, on the PALINET site. Congratulations to Cathy and all the staff at PALINET. I know what a long slog it can be, to develop a new brand identity, out of the pieces parts of the existing brand. It's a lot of soul-searching and gut-driven decisions, then tempered with a lot of focus-group testing!

They've done a good job at summarizing what their new logo means and why they decided to update it. Here's a quick hit for more than you could ever hope to read, on re-branding insights from

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