Southwest Airlines has started blogging. They are doing Nuts About Southwest like we do It's All Good: several authors and the individual voices of the contributors are clear. And (at least right now) commenting is open...no passwords or registration required.
I am biased but I think this is how institutions and companies and libraries need to connect with current and potential customers. The Southwest blog started just a week ago...check out the number of comments on the posts. Lots. I was interested to see several comments on the initial post on April 21 were from current and past employees.
It's all about telling stories--and being willing to hear reactions to those stories.
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