Friday, June 05, 2009

New York Public campaign: Shout it Out for the Library!

LOVE this new video PSA from the New York Public: "Shout it Out for your Library!" Mario Batali, Amy Tan, Better Midler, Malcolm Gladwell, Barbara Walters and other celebs voice support for the library and reiterate the value of the public library for the community.

Also like the blocker page they have up now about supporting the library monetarily, on NYPL. It's a great way to remind people that while the library is free to use, it isn't free to maintain and run.

Having worked on previous advocacy campaigns with OCLC, I know the challenges of finding the right audience for your we-need-financial-support message. Especially with the down economy, you have to make every marketing dollar count. YouTube and Twitter are great ways to get the word out to new audiences. Using local celebrities isn't all bad, either.

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