Showing posts with label ROI. Show all posts
Showing posts with label ROI. Show all posts

Thursday, January 29, 2009

Home again, home again, jiggedy jig

Wonderful to see everyone at the Blog salon. It was a tweetable event, as we finally found a hotel who would turn on wireless for us in a ballroom. There were a number of people using their mobile phones to post news. (Me, for one.) One unlucky new friend had actually shattered his iPhone screen, earlier in the day. (But it still worked just fine!)

Blog salon 2009 photos uploaded to Flickr.

In other news, a colleague just sent me a nifty, if not very involved social networking ROI calculator for nonprofits. You may or may not want to hide this from your library director, as this tool is geared more for direct fundraising efforts. I plugged a few numbers into the model and it promptly told me that social networking was going to be negative 90% of the time invested in 3 years. So...YRMV but it is a fascinating look at trying to be a dollar figure on all that "wasted" Facebook/Twitter/Twine time.

Our hearts go out
to Perrot Memorial Library staff in Old Greenwich, CT.

Thursday, May 31, 2007

Saugus closing

You've probably heard it already: the public library in Saugus, Mass. is closing. Close on the heels of the Jackson County public libraries closing... Media coverage includes:

An April tax-override vote failed, and now apparently the city council must approve a trash fee in order to keep the library open and funded.

I wonder what the larger story is, behind the April vote. Did citizens not understand what was at stake? Or were they using the only poker chip they had--the vote--to send a clear message to city council that they did not approve of the way the city's funds were being handled?

In hearing from citizens who live in Medford and surrounding towns, the library's closing didn't seem quite *real* to people. Even as the doors were already closed, many people expressed an optimism along the lines of "some how, some way, truth, justice and rightness will prevail (and the library will re-open)."

I hope this is true in both of these communities. Situations like these are exactly what we're working on, with the Gates Foundation marketing grant.

Speaking of library marketing, have you read the Worth Their Weight report from ALC yet? I've sent away for it--still need to read it. It's all about demonstrating library ROI. Some comments from Brian about it.

Wednesday, March 07, 2007

Ernest Gallo passes on

After 97 ripe years of living, Ernest Gallo has passed on. His passing is noteworthy here, because the Gallo brothers (Ernest and Julio) found their original wine recipe in the Stanislaus County Public Library. (Side note: I like their library ROI calculator there, too!)

Loyal IAG readers may remember that the Gallo family graciously agreed to help us kick off our library advocacy campaign. You'll find the PDF of the Gallo ad on the OCLC Advocacy site. The Gallo family--and in fact, all the Gallo staff we've ever worked with--have been absolutely top-notch and wonderfully supportive.

I'll toast to you, Mr. Gallo, next time I raise my glass!