Wednesday, October 11, 2006

Shout out to the WJ

I have been diligently avoiding my "flagged for follow up" e-mail/Web tasks. No good reason really...
But I had it marked to go check out the card-sorting exercise and other fun ideas that the team over at WebJunction was busy using to improve their interface/experience. I hadn't gotten to it yet and already a week has gone by!

So now I say: if anyone else has been as slack as I have, go check it out now! Is it too late, Joe? Are you already on to wireframes?

Speaking of user experiences, the marketer in me cannot resist pointing out a simply beautiful, well-thought-out-and-executed campaign for Shaw flooring. Sticky like nobody's business, interactive, personal, engaging, customer-focused. I love it!

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