using social media v. building online community

I've been working with a large cross-functional team at OCLC that's looking across all of our content management needs and thinking through what we need (functionally and otherwise) to evolve and improve our websites. Perhaps not surprisingly, I've come to the process with a strong desire for seeing systems that support interactive features, anything that shows the personality, the humanity and the voice of our cooperative.

So far, the process has helped me sort through what, exactly, I mean when I say that. I've already seen one vendor demo where they checked "yep" on a RFI response to "web 2.0 stuff" (don't worry, we were more detailed than that) but in the demo they showed us what they really meant is that a user can click a star rating or share/post this content to their facebook profile. And that's what they mean by 'interactive capabilities.' I'm not disparaging the vendor, because what they did offer in the way of personalized content management and other critical features seemed incredible - and you can't have it all. But I was surprised that their definition of web 2.0 capability was so much different than mine. On reflection, I should not have been so surprised. There is a difference between "building online community" and "using social media" and therein lies the differences between me and Mr. CMS Vendor.

To help me out with the rest of our demos happening later this month, below is a short list of capabilities that I think are useful for facilitating community with your web-audience. * I'll be looking for each of them as we move through the rest of our exploration of the current CMS world.

Site visitors can:

• find content, conversations, and people through search and browse
  
• see the images and names of real people wherever users have contributed content
  
• subscribe to and see new and most recent content from site authors and users
  
• register as a member of the site

Site members can:

• create and edit a user profile
• create and edit threaded comments or discussions
• add tags, ratings, or other user-contributed metadata
  
• select interests and see personalized or private content based on those preferences
  
• with permission, add or manage content (such as moderating a group or adding new content to a section)

Site admins can:

• extract visitor, member, and author activity for site management purposes
• push and pull web-content via extensions, plug-ins, or widgets
  
• establish private content and assign permissions to view content
  

On the other hand, if there's anything that I've learned at WebJunction (an online community for library staff) it's that none of the tools we use make or break the online community. It's the people who spend their time "at WebJunction" (which is now a lot bigger than our website) and their willingness to share and support one another there. So, I remind myself again to not get attached to any one function or space.

Most certainly, these are not all the elements we'll need in an enterprise CMS. In fact, I wouldn't prioritize some of these things over the other things we're looking for. But in terms of interactivity and community building with our web-users, I'm hoping this gives us a good start. And I'm very hopeful that I'm able to check off a few more of these items as we proceed through the rest of our selection process. Even though I know it's not about the tools, I know that some of these features will certainly help us along.

I share this with you because I'm curious if you think there are things that I've missed, or things that I have here that you don't think are important. What have you learned in designing your websites and selecting your content management tools? What have you learned in using other websites that you'd like to see more prominent in library services?

* My list is based on a group process started by Deb Lewis, a group discussion facilitated by Sharon Streams, and a "success criteria for online communities" working document contributed to by a number of my colleagues at OCLC.

TEDx Columbus

I have been shy about publishing this, but not for the reasons you might think. Last October I had the huge pleasure of speaking at TEDx Columbus, a local TED event organized by local folk. I was invited, at least one of the reasons, because I work at OCLC and they were interested in highlighting ideas and work from local organizations. This was my first time talking with a non-library audience about some of these ideas and I had a great time.

You can decide for yourself how you think it went - the whole 18 minutes are posted here. But the reason why I have been shy about showing it has less to do with the content of my actual speech and so I'll just come clean...

I had this very cute little skirt and top to wear for my speech. When I arrived the day before, the organizers shared that I should not wear black. Seriously? I almost died. And so here I am on a TEDx video wearing boring pants and a sweater. (And now you know real the extent of my vanity!)

If you have a chance to review, I would love to have your feedback. This experience definitely drove home for me that we need to be out in the communities we serve talking about our work (and not just talking back and forth to each other). I hope to have more opportunities to talk to non-library audiences ... this was such a good time. Note to self: always pack a cute color dress, just in case!

people are content. networks are collections.

This little tweet warmed my heart when I first saw it last week. I wasn't following Jeremy, but saw his tweet because I have a WebJunction twitter search set up on one of my Google tabs (you can also see a feed on our About Us page).

First, it was great to see because in preparation for our relaunch on the new platform, our team had done some extra work getting new topic areas ready - particularly in the areas that we'd heard from our members that they wanted content or resources, but they just hadn't been collected yet. My colleague Betha went to work creating a nice set of collection development resources as part of this effort and it was very nice to see that it was being noticed.

But perhaps more importantly, it was the way Jeremey said it. "I'm a resource..." This is exactly what we hoped to better facilitate on the new platform - people as resources to one another - and this was one little testament to the possibility that we're on our way.

Thanks Betha, and Jeremey, for being a part of it all.

i feel honored

The very good people at We Feel Fine sent me a letter to my personal flickr account. I finally caught up with it last night and here's what it said:

Hi, I'm contacting you today because I'm working with Sep Kamvar and Jonathan Harris on a book about feelings on the web. We found an image on your blog that we found beautiful, and we wanted to get your permission to use it in the book. The book is based on the website We Feel Fine (http://www.wefeelfine.org).

***

Since August 2005, We Feel Fine has been studying human feelings from a large number of weblogs. Every few minutes, the system searches the world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and identifies the "feeling" expressed in that sentence (e.g. sad, happy, depressed, etc.). The result is a database of several million human feelings, increasing by 15,000 - 20,000 new feelings per day.

Using a series of playful interfaces, the feelings can be searched and sorted across a number of demographic slices, offering responses to specific questions like: do Europeans feel sad more often than Americans? Do women feel fat more often than men? Does rainy weather affect how we feel? What are the most representative feelings of female New Yorkers in their 20’s? What do people feel right now in Baghdad? What were people feeling on Valentine's Day? Which are the happiest cities in the world? The saddest? And so on.

At its core, We Feel Fine is an artwork authored by everyone. It will grow and change as we grow and change, reflecting what's on our blogs, what's in our hearts, what's in our minds. We hope it makes the world seem a little smaller, and we hope it helps people see beauty in the everyday ups and downs of life. (emphasis mine)

Thank you very much for your time,
Sincerely,
Matt

HOW RAD IS THAT?

I feel very honored to be included in this community project and in the book. I feel lucky that they found me and this post because it so exemplifies the work I do and the things I care about. The "I feel..." text (and image) that they picked up on is here.

where's the party?

Many of us are getting ready for ALA in California, but I've got something coming up a tad more quickly that's keeping me from settling on any ALA plans. I'll be in Dublin, OH next week along with some of my WebJunction colleagues for a face-to-face meeting with our community partners. The purpose of our meeting is to train partners on the use of our new platform at WJ, and we're excited to further (and finally) show it off to everyone, not to mention having them get in there and start playing with things themselves. I say finally because we had to push off a partner preview period in order to, well, get a few things in order before showing it off. Surprises abound, let me tell you, anytime you're planning and implementing a major platform switch-a-roo.

I feel a little like a party hostess getting ready for guests (who've been asked to come a few weeks later). Online facilitation often feels like party hosting. But the stakes are higher now that anticipation is mounting *and* we'll all be together for the first time since last June, not to mention a few more additions to our partner group. I am in constant amazement of my colleagues here at WJ and all the hard work they've all done to make sure the meeting and all its preparations are a complete success.

At this meeting we expect to show off improved functionality the new site brings both to WJ members and admins. This includes enhanced personalization, professional networking, and ease-of-use. Contributions can take place in-line right from the page after a member is logged in (right now we use a separate, back-end content management system). Pages can be tagged and bookmarked, friends and groups will form, surfacing more relevant content based on your interests. Altogether, we think we're onto a much more engaging experience for members. On the admin side we'll show off easier management of content, courses, and users, and well as the ability to better message groups, control access to private resources, and track member engagement. What's more, our course catalog will be much improved, with Mac accessible 'just in time' course content offered in a much more blended online learning environment. All around, we're excited to hear what our partners think of the work we've done on the platform so far, and look forward to working with them over the coming months to get ready to show it off to everyone who'll be visiting and using the new version of WJ coming later this year. Woot! Woot!

working knowledge

I am an online community builder for librarians. In short, my job, my actual job, is to help librarians find and connect with each other online. I've said many times that I think I have the best job in library land. Sometimes, honestly, like today, it's not all that. It's not that I get discouraged, though sometimes that happens too, as I'm sure happens in the course of many of our day-to-days, but rather that I find my job very, very difficult. Head. Banging. Against a Wall. Difficult.

The parts that are most challenging for me have to do with resources. In our environment, as in most, resources are limited, and even though my particular project is considered well-funded, and indeed we are, it is a constant struggle to align those resources towards absolute efficiency and effectiveness. Of course, resources aren't just the dollars. There's also our time and our staff. I work really hard, and I know the team that I work with works really hard, to try and make the best decisions that we can about how to line things up effectively. Still, things are changing around us so rapidly. The plans we make are almost never exactly manifested. We always dream much bigger than we're able to implement. We always want to do more than we're able to in a day. By the time we're implementing there are three, five, or ten more things we wish we would have known. How can we be more clever? do this smarter? start that sooner? (And I'm not even really talking about the technology here. I'm talking more generally, about every aspect of the work.)

The other thing is that everybody cares so much about this work. In some ways I think it's a burden to feel so passionately about libraries and community. I often wonder if caring about the work as much makes me less effective. Am I missing something by taking things as seriously? How can I infuse humor, light, and even some degree of dispassion into my work so that I can be as personally nimble as the technologies I use and advocate for?

One of the best books I've read on libraries and change is "The Thriving Library" by Marylaine Block. I love this book. She outlines the things that "thriving" libraries are doing - not as a recipe, but as an example of some things that we can draw into our own libraries and communities. Come to think of it, Robert Putnam does the same thing in his work "Better Together" where he looks at successful community building projects and says 'here are a few things that work. it's not a recipe. just something to think about. something to try.'

So fine, there's no recipe. There's no perfect process, no perfect "plan for results". I think I can deal with that. And maybe things get easier as you gain experience and move through your career, (and perhaps that's another story). In all, I'd still say I have the best job EVER. I even know somewhere that the fact that it's difficult for me, that I'm constantly feeling like I'm new at this and that there's a lot to learn, is part of the reason it's such a great job for me.

But maybe tomorrow could be easier. Maybe tomorrow my cleverness could just swoop in and *poof!* solve the tough questions currently in front of me. Shoot, it wouldn't even have to be my cleverness. It could be yours. Please?

IL2007 & work with WebJunction - it's fun!

I'm at IL2007 and am having a great time. WebJunction people (pictured on our homepage here) are blogging our conference experiences here and I think we're all having a great time. Be sure to check it out if you'd like to hear more about what's happening at this year's festivities - you can also follow me at twitter if you want the play-by-play.

Meanwhile, applications are rolling in for three open Community positions on the WebJunction team. If you're interested in social networking tools and online community programming, or helping library service agencies build their own communities, please check out these current opportunities on the OCLC careers site (search for Seattle if you want to check out the jobs I'm referring to, or for WebJunction if you just want the general scoop), and LMK if you have questions!

socializing is fundamental

When I was in library school, I read The Social Life of Documents (published in the first issue of first monday, May 1996) and it changed me.

[from the introduction]: Seeing documents as the means to make and maintain social groups, not just the means to deliver information, makes it easier to understand the utility and success of new forms of document. This social understanding of documents should better explain the evolution of Web as a social and commercial phenomenon.

I started to think about librarians (as people) and libraries (as institutions) not only as archivists, collectors, organizers, retrievers, and deliverers of information, but also as facilitators of social engagement; building capacity in individuals (not just knowledge) and building communities (local and otherwise) through connection between those individuals.

My colleague Andy Havens recently reminded me where it had all started for me when he pointed out some very interesting historical data on library circ numbers (his words), recently published (in Book Circulation Per U.S. Public Library User Since 1856) by Douglas Galbai, a senior economist at the FCC. Mr Galbai's research indicates that "historically established institutions (libraries) significantly stabilize borrowing behavior." But why?

[from the conclusion]: Borrowing books from public libraries is well-connected to a variety of institutions and values. Much of the pleasure from reading may be derived from discussing a book with friends who have also read the book. The desire to discuss books among friends may constrain the rate at which individuals will read books. At the same time, persons may value going to the library as an activity in itself. Borrowing library items may be in part a by-product of interest in those visits.


Coincidentally, our upcoming survey investigating privacy and information sharing on the web indicates that people who engage in social networking actually read more than those who do not. Really? Coincidence?

Could it be, asked Mr. Havens, that social networking could be one reason that people read more? When I have people with whom I have enjoyable book and reading discussions, would I tend to read more?

Ya think??

More than a decade has passed since the publication of The Social Life of Documents. But discussions around the social nature of our work seems to only recently be getting recognition in the professional library discourse. Sometimes I'm encouraged and engaged by the conversation. Sometimes I think to myself: why are we disconnected from this history? And why is this taking so long?

welcome to the twittcapades

Last week at CIL I conducted my first twitter + conference experiment and I have to say, I'm hooked on this tool even more than before. Here's what happened...

First, I recorded some tweets about the sessions or meetings I was attending. At first I did this primarily for the folks following along at home, but quickly realized that my tweets were being picked up by fellow conference attendees in other sessions /and/ by fellow conference attendees in the same session. Same session tweets quickly turned into a mobile IRCtype chat session - we used our tweets to provide commentary on the speaker while in session. Folks in another session could get the gist of my sessions without being there. A full conference experience without the cloning! Rockin'. And the folks following along at home? One of my colleagues mentioned to me in passing "It's amazing how much you can learn about a conference with such short notes from someone else who's there." Indeed. (She's not on twitter but had been following my profile on the web.) Another colleague (this one is on twitter and is my friend and is following me) directed me to a session he hoped I'd attend. Without my tweets, would he even have checked out the program? Not likely.

Second, I used twitter to find people in their physical locations. While at dinner with my fellow IAGer Alane, I broadcast the simple message "where are you?" (since I only follow 8 people I knew I could handle the answers). Several people responded and wouldn't you know it? A bunch of our blogosphere pals were merely across the street enjoying some beverages. Alane and I headed over in haste. Moments later, my WebJunction colleagues joined the fun. Talk about socially networking.

Finally, I used twitter to take notes for myself. You'd be amazed how much you can get into 140 characters. A quick look over my tweets from this last week and I have a reliable conference record, including reminders of things to post and people to follow up with. If my notes are interesting to my friends following, all the better.

I am as surprised by this as some of you. Me? On twitter? I checked this out as an experiment. I am the last person I ever thought would move into mobile online community. I like to read about such things, sure, but do it? And here I am.

What makes twitter work? Once I successfully solved a problem or made a meaningful connection, it was hard to turn back. I've learned this over and over again with my work at the WJ: it's not about the tools we use, it's about the connections we make with them - both to people and to information.

What would make twitter better? Groups that you could separate into channels, still delivered by mobile. There are some creative ways to pipe tweets into separate strings, but it's a bit tedious and doesn't work with SMS (as far as I know). Also, I'd like the ability to block individual people from following me without blocking anyone who isn't your friend. Sorry to my library followers who I inadvertently dissed when I freaked out last week due to JehovahOne's having added me. It was a little silly, I know, but I freaked just the same. Please, follow me again if you like. I promise not to diss you again!

Let the tweets play on...

social computing specialization

This is cool - posted by OnlineCommunityReport:

The University of Michigan has launched what they describe as "the nation's first graduate degree specialization in social computing". The Social Computing Specialization of the School of Information prepares students to serve as online community strategists, social network analysts, and other positions relating to online community. Congratulations to Paul Resnick and colleagues at the University for the design and launch of a terrific program.


Indeed. Almost makes me want to go back in time!