Check out our Advocacy initiative

We've hinted at this program a couple of times in this space but now we have something to point you to. Alice did a lot of hard creative and phone work, and George and I swanned in now and then and gave opinions and ideas--not at all hard work for us.

Here's some of what we say on the Advocacy pages: "OCLC has developed an advertising campaign on behalf of libraries, aimed at library budget decision-makers.
The 12-18 month campaign consists of a series of national print ads and customizable, local posters." And here's why.

"The idea of doing advocacy grew naturally out of OCLC's 2003 Environmental Scan: Pattern Recognition report and the many presentations and discussions that resulted from it. As library staff members read and reflected on trends in our larger culture, the idea of 'branding the library experience' continued to resonate. The necessity of marketing library values—especially in the era of tighter budgets—was obvious.
So OCLC decided to put our money where our mouth was.
For the calendar year 2005, OCLC shifted advertising from library-specific publications to a new audience of nonlibrarians who influence budget decisions and technology purchasing for libraries. See the advertising schedule of placements."

There's lots more information about the program and the resources related to it at the web site.

And Happy 30th Birthday, Alice.