Thursday, January 20, 2005

The Paradox of Choice

I subscribe to a great blog called "Good Experience," and it's all about getting companies (and marketing people within companies) to remember that the reason they are in business is the customer. And as such, they should focus their business on the customer experience.

Today's installment had a nice interview with Barry Schwartz, the author of The Paradox of Choice.

Read the interview about the paradox of choice and how it affects the customer experience.

The gist of Schwartz's theory says that the less choices we're faced with in a purchasing decision, the more likely we are to actually make a purchase. With 200 choices, we are overwhelmed and walked away. With 12, we might actually pick something and buy it.

I wonder what happens when we apply the choice-paradox theory to our concept of the library. It's our library-sacred cow that more choice of materials is always better. Right? I want every iteration of The Tempest that is available and I want it at my fingertips--FRBRized, no less.

But what happens when we apply Schwartz's theory to information-shopping? If we remove the price tag (library materials are "free" to the consumer) then the choice rules don't apply? Or is the idea of weeding through information choices applying, while purchasing choices are not?

Food for thought, my friends.

9 comments:

Anonymous said...

Just think about the new (or not so new) student who comes to the library and is presented with 300 databases to choose from. No wonder they'd rather use Google!

lislemck said...

The FBFR link via blogger doesn't work. Correct link, I think, is http://www.ifla.org/VII/s13/frbr/frbr.pdf

I can't get even members of my staff to frequent and know say 30 of the 150+ databases to which our library subscribes. They show little to no interest in learning new ones--very sad. We do spend a lot of money on these, but I'm sure Google gets more hits on our public access computers.

Of course, I do understand why the paradox of choice hits so many of us. I grew up outside the USA, where we had maybe 3 choices of cold cereal. When I see the cereal aisle in a large grocery store, I am overwhelmed. And buying (or thinking of buying) a new used car seems overwhelming...I do think the same paradox applies to things purchased or not in the case of library materials. We have to make too many little and big decisions all the time. It's fatiguing. But I'm not coming up with genius ideas to alleviate that stress in libraries, because of course, I do want it all--every Ariel in every cloven pine that's out there--and all the commentary!

lokokid said...

Hi i am totally blown away with the blogs people have created its so much fun to read alot of good info and you have also one of the best blogs !! Have some time check my link to !!Home business work at home

Mark Hultgren said...

Hello, I just wanted to post a comment on how well you have put your Blog together. I was doing a search for work at home internet business opportunity and came across your Blog. I personally run my own Blog for work at home internet business opportunitywork at home internet business opportunity so I know a good Blog when I see one.

lokokid said...

Hi i am totally blown away with the blogs people have created its so much fun to read alot of good info and you have also one of the best blogs !! Have some time check my link to !!Make money business opportunity online

acceptcreditcardsforfree said...

Hi,

This one's a great blog for business related information! I was always looking for a great blog on internet business and at last my search ended.

Take a look at this site related to home business. You might find some relevant content about home based business.

Do not forget to check it out for home business opportunity if you get time :-)

Thanks and Get More Than You Expect With
Bunny S.
Home Based Business Opportunity

Can said...

Thanks
Best regards
mirc
mirç
mırc
mırç
mircturk
turkmirc
mirc indir
mirc yukle
mirch
mırch
mirc turk
turk mirc
mırcturk
turkmırc
mırc turk
turk mırc
turkiyemirc
türkiyemirc
turkiye mirc
türkiye mirc
mircturkiye
mirctürkiye
mirc turkiye
mircturk
turkmırc
muhabbet
mirc sohbet
mırc sohbet
mirc chat
mırc chat
mırc ındır
mirc ındır
Türkçe mirc
Türkce mirc
Turkçe mirc
Türkce mirc
Türkçe mırc
Türkce mırc
Turkçe mırc
Turkce mırc
forum
forum
turkforum
turkiyeforum
mirc
turkmirc
toplist
site ekle
pagerank
turkmirc
turkforum
sohbet
chat
sohbet odaları
bedava sohbet
bedava chat
türk
karar

ruhan said...

Thanks for this informations.(escuseme my english is bad.

Temizlik
Temizlik Firmaları
Temizlik Hizmetleri
Temizlik Malzemeleri
Temizlik
Temizlik Şirketleri
Temizlik
Temizlik
Tercüme
Tercüme Firmaları
Tersane
Tescil
Marka Tescili
Marka Tescili
Marka Tescili
Tesettür Giyim
Tofaş Servisi
Toptan Gıda
Toptan Zeytin
Toyota Servisi
Alışveriş
Uluslararası Taşımacılık
E-Ticaret
Turizm Acentesi
Turizm Rehberi
Turizm
Turizm Tatil
Arama Motoru
Catering
Sürücü Kursu
Sürücü Kursları
Evden Eve Nakliyat
Hastane
Kargo
Kırtasiye
Kurye
Lastik
Oto Lastik
Çelik Jant
Maden Ocakları

Admin said...

msn nickleri
msn nickleri
msn nickleri

free link directory
e-directorylive
msn nickleri
msn nickleri
test atölyesi
testatölyesi
test atölyesi
testatölyesi
Msn Nickleri
free warez
Msn avatarları
free wordpress templates
free wordpress themes
free wp themes
free wp themes
free wp templates
blogger tips template
blogger template
blogger themes
free blogger templates
free blogger themes
wordpress templates
blogger templates

sandbox
msn nickleri
webmaster
iyinet webmaster forumu 2008 seo yarışması
dmoz
iyinet webmaster forumu 2008 seo yarışması
msn nickleri
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması
iyinet webmaster forumu 2008 seo yarışması

dmoz
alexa
alparslan pehlivan
seo uzmanı
seo
iyinet webmaster forumu 2008 seo yarışması



msn nickleri
msn nickleri
freewaresmania
msn nickleri
msn
msn nickleri
msn nickleri
msn nickleri
msn nickleri
msn nickleri
msn nickleri
msn nickleri
msn nickleri
todd livingston
aşk şiirleri
aşk şiirleri
haberler
haberler
evden eve nakliyat
evden eve nakliyat
e-okul
health articles
msn nickleri
msn nickleri
msn nickleri
credito
pret
msn nicknames
msn nickleri
msn nickleri
hilary duff
lazer epilasyon
lazer epilasyon
ramazan ayı
msn nickleri
msn spitznamen
msn nickleri
hayal bahçesi
şarkı sözleri
seo yarışması
msn nickleri
gafoloji
gaftv
msn nickleri
msn nickleri


msn nickleri
tsubasa
ev dekorasyon

msn nickleri

yeni msn nickleri

msn avatarları

komik msn nickleri

delikanlı msn nickleri

güzel msn avatarları

şekilli msn nickleri

msn avatarları

beşiktaş nickleri
aşk sevgi nickleri
duygusal msn nickleri
damardan nickler
dini nickler
nefret nickleri
nickler
rap nickleri
webmaster
backlink
kaiser_dealxa
alparslan pehlivan
pagerank
seo
msn nickleri
romantik nickler
yalnızlık nickleri
yazılı msn avatarları
yeni msn nickler

dantel örgü modelleri
dantel oya modelleri
webmaster
alexa
supremacyshowtime
aşk nickleri
bebek nickleri
msn avatarları
webmaster
Kahraman Türkler
civciv
hayalbahcesi
Msn Nickleri
msn ifadeleri
Msn Nickleri
Msn Nickleri
msn nickleri
toddplivingston
msn nickleri
msn nickleri
msn nickleri
basketbol
borsa
haberler
spor
müzik
iç haberler
futbol
yusuf
yusuf
yusuf
leylek
msn nickleri
msn nickleri
health articles
gaftv
gafoloji
warez



[code]Msn Nickleri[/code][code]
webmaster[/code][code]
Kahraman Türkler[/code][code]
civciv[/code][code]
hayalbahcesi[/code][code]
Msn Nickleri[/code][code]
msn ifadeleri[/code][code]
Msn Nickleri[/code][code]
Msn Nickleri[/code][code]
msn nickleri[/code][code]
toddplivingston[/code][code]
msn nickleri[/code][code]
msn nickleri[/code][code]
msn nickleri[/code]
[code]
msn nickleri[/code]
[code]
basketbol[/code]
[code]
borsa[/code]
[code]
dış haberler[/code]
[code]
futbol[/code]
[code]
haberler[/code]
[code]
iç haberler[/code]
[code]
müzik[/code]
[code]
spor[/code]
[code]
voleybol[/code]
[code]
tarih[/code]
[code]
teknoloji[/code]
[code]
blogger themes[/code]
[code]
blogy navideno themes[/code]
[code]
msn nickleri[/code]
[code]
darlehen[/code]
[code]
health articles[/code]
[code]
grup hepsi[/code]


"iyinet webmaster forumu 2008 seo yarışması"

Msn avatarları


"iyinet webmaster forumu 2008 seo yarışması"

"iyinet webmaster forumu 2008 seo yarışması"

msn

hayalbahcesi
forum merkezi
muhabbet
oyun merkezi
genel bilgiler
-
hayalbahcesi

hayalbahcesi
hayalbahcesi
hayalbahcesi
hayalbahcesi
hayalbahcesi
hayalbahcesi
hayalbahcesi
hayalbahcesi
hayalbahcesi
forum
komik
msn avatarları
tsubasa
vbulletin
aşk
sevgi