New-to-me Cullinane and Green Report is a podcast series of interviews on "the latest technologies--blogs, podcasts, social networking, CRM and more..." The May 27 interview (20 minutes long) is with Jackie Huba from a blog I read, Church of the Customer, about customer evangelists.
These are customers (patrons/users, in our world) who are so pleased with their experiences with your products and services that they choose to become evangelists for you, and in a Web 2.0 world participate in "citizen marketing" for you.
"If you're doing something and it's not worth talking about...either dump it or make it worth talking about."
Good advice.
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