Friday, May 09, 2008

BlueShirtNation.com

There's an excellent article in the Minneapolis-St. Paul Business Journal about how Best Buy's internal social networking application (BlueShirtNation.com) resulted in some very positive unexpected consequences for the electronics chain, including increased employee retention and participation in the 401k plan. According to the login page, BlueShirt Nation is "the place we go to talk about stuff. To connect with each other. To make stuff."

So how could this apply in a library setting? A similar internal network could feed information throughout the library on what is popular, what is or isn't working, policies that might need review...in other words, all the stuff that the front line staff can see that administrators might not.

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