Tuesday, August 02, 2005

Forrester Reports on RSS for Marketers

Unfortunately, these Forrester reports cost big bucks but perhaps there are libraries which have some elasticity in their budgets. (It's really too bad libraries have no budgets for this kind of research because Forrester and Gartner both publish many reports that track trends that impact libraries.)

Charlene Li, one of the authors of these reports, is a good resource herself on institutional blogging -- and not all links lead to content that must be paid for. Even if I can't read all the reports, I find it valuable just to know what the big research companies are tracking. And there are often summaries and some numbers that give a few details.

RSS 101 For Bloggers: "This report introduces who uses RSS in North America and the implications of RSS adoption."

Using RSS as a Marketing Tool: "Even if it's something as simple as putting press releases in an RSS feed, marketers will benefit from early exposure to distributing information via RSS — and receive valuable feedback from key constituents on what types of content they would like to have."

A tip for academic librarians: check to see if your institution has a subscription to Forrester or Gartner. The IT group may subscribe, or institutional analysis, or whatever your PR/Marketing group is called.

1 comment:

Paul Miller said...

Jupiter also have some interesting reports in this area, and I was lucky enough to get my hands on one (Jupiter are expensive, too) in order to review it, here.