Monday, August 29, 2005
Entitlement is the process of authorizing a service (a music or broadcast TV channel, pay per view, etc.) or content (a movie, program, game or special event) to a customer. Entitlement also includes the assignment of rights, which are the rules that govern how services and content can be used.The article is written from the point of view of for-profit telcos but there's interesting tidbits to be gleaned if you read the article from the point of view of the task of providing disparate content to library patrons.
I found this is in Hot Bytes, a bi-weekly newsletter from the e-Content Institute.
Sunday, August 28, 2005
My husband's parents live right outside New Orleans, so it was a relief to hear that they made it out.
As a librarian/library worker, aren't you glad you've done the hard work of digitizing all your special collections at times like these? And I know SOLINET has preservation programs to assist librarians in the aftermath of natural disasters such as these, to help you know how to dry out your books safely, how to put a disaster plan in place and more. Small solace, I know...
The immediate resource that stands out is "Hurricane: Are You Ready for the Big One? A Primer for Libraries, Museums, and Archives, 1998" By Dr. Michael Trinkley, Director of Chicora Foundation. For $15, you get comprehensive guide to assist libraries, museums and archives in protecting their staff, collections and facilities from the ravage of hurricanes. Covers disaster planning; "storm proofing" your facility (both new construction and retrofitting); recovery efforts; sources for hurricane assistance and consulting; and weather definitions.
For those of us who are land-locked and can't begin to imagine what to do, here are excerpts on:
1. How to prepare for a hurricane
2. What to after it's over
Thanks to SOLINET for making these resources available.
Thursday, August 25, 2005
Have a look. He had a particular part that caught my attention:
Government has been characterized as the enemy. The enemy. The government that built the highways and bridges; that stepped forward for civil rights (albeit under the flag of interstate commerce); that defends our liberties; that, when all is said and done, can be a voice for the voiceless: This is not my enemy. The question becomes, How do we bring such dead institutions back to life? But, that's not for this discussion.
So, with governments largely irrelevant and with a new breed of public servants who seem conflicted about the role of government to begin with, who can belly up to the bar and look at social problems in new ways? Who can make a useful analogy between core business processes and core civic processes, and start rethinking access to health care, food distribution, provision of shelter, affordable housing, literacy, etc.?
If not business people and other citizens, then who?
Of course, I would substitute "Library staff members" for business people and other citizens there!
Get the whole story through Sept. 2 on MarketingProfs.com.
They've helped immigrants learn the materials they need for a citizenship test, or English as a second (or third, fourth, or fifth in some cases...) language. They've provided space, materials, and often tutors for adults who needed to gain or improve literacy skills. And beyond that, they've offered a wealth of continuing education, personal development, and training courses, from discussions of current events, to awareness of health issues, to how to use a microwave oven. (These are just offerings from public libraries I worked in during the 1970s and 1980s. Heaven knows there are many more examples than this since my salad days.)
So if a public library offers a chance for someone who can't afford it to use a PC, or maybe to learn a few new skills to improve their opportunities at work, that's a tight fit with its traditional mission.
What I can't accept is the idea that people must clear a hurdle before they should be allowed to use the library's services. We don't say, these books are only here if you can read them. Neither should we say these computers are only here if you already know how to use them.
So far, I've seen the AP story run in the New York Times, the ABC news site and the San Jose Mercury News. I'm sure there are others...but thanks to Brad and Bob for pointing these out. Rock on. Just wish the photos would have shown our cool new in-library posters for eAudiobooks...that yours truly and a slew of additional people worked on. They're free for the asking, so come one, come all and get some fun stuff to help promote your eCollection.
Make some local hay with this national story
As my farming father used to say, "We've got to make hay when the sun shines." And a national library story is some great sunshine to help the local haybaleing effort.
Send it to your local elected officials
You can even be so bold as to send the link to your mayor, city councilpeople, etc. with a short proposal of why eAudiobooks in YOUR LIBRARY would improve literacy rates, boost access to educational materials in rural areas currently underserved by your physical library and increase citizen awareness of local issues. (Because after all, people download the eAudiobooks from the library Web site. What a great place for a message from these same elected officials about their strong support of electronic empowerment initiatives to the voting public!)
I'm all fired up now. Anyone have a city council person I can write to?
I don't know if this guy is a Democrat, a Republican, or a Whig, but he has a better understanding of what's going on in America and the world today than nearly anyone else in public life right now. I'd feel just a little more comfortable if I thought someone like this had a chance of being nominated for the US Supreme Court.
Wednesday, August 24, 2005
Someone is giving away free library shelving in Michigan.
Now before you cry out, "Egad! This eContent thing has really taken off!," know that there is a bit more to the story.
The Stepping Stone school, a gifted school for K-6 in Farmington Hills, MI has bought a vacant college campus--complete with library--and would like to see the shelves find new life in another library. In classic "Save This Old House" style, the business manager, Matt Berg, is willing to offer these good condition shelves out to any library who needs them. For free. Available for the asking.
Spread the word around. Contact number is 248-473-1808.
The whole post is "quote-worthy" but here's a few tidbits. Jarvis says, "the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution. The value is in relationships. The value is in trust."
Why? Because "There is no scarcity of good stuff. And when there is no scarcity, the value of owning a once-scarce commodity diminishes and then disappears."
"[I]n this new age, you don’t want to own the content or the pipe that delivers it. You want to participate in what people want to do on their own. You don’t want to extract value. You want to add value. You don’t want to build walls or fences or gardens to keep people from doing what they want to do without you. You want to enable them to do it. You want to join in."
So, one thing this suggests is that the parts of the content industry that have experience with relationships and trust--like libraries--should be in the ascendancy. Are we dismantling the fences and walls and expanding our trust circles? Slowly.
A puzzlement to me--and something Jarvis doesn't address much--is how trust, relationships and conversation become monetized. In other words, libraries receive funding to be--for the most part--the content owners and the distribution pipes. How would they be funded for such ephemeralities as trust and conversation?
Tuesday, August 23, 2005
OK, study this. A book by a fellow called Mark Warschauer. Title is Technology and Social Inclusion: Rethinking the Digital Divide. The front flap (according to my Amazon view) says: "Much of the discussion about new technologies and social equality has focused on the oversimplified notion of a 'digital divide' [...] What is most important is not so much the physical availibility of computers and the Internet but rather people's ability to make use of those technologies to engage in meaningful social practices."
Libraries did not teach people how to read and write in the olden days when these skills were less ubiquitous than they are now. They did provide grist for the mill once those skills were acquired. Why now does George think it's the job of libraries to teach another form of literacy? And if he says it's because no one else is doing it and libraries have a social obligation, I'll suggest that there are a lot of hungry, ill-clad, ill-housed, unhealthy people visiting libraries. and that we will need a lot more money in order to become the umbrella social services agency in our communities, and librarians will need a lot more training.
So, what is the social purpose of a library?
Monday, August 22, 2005
But it seems as though George and Alane have been stirring things up sufficiently, even without me chiming in to egg them on.
I'm packing up the laptop now, to leave on a library adventure to Connecticut. A group of us are heading to Fairfield University to learn a bit more about what electronic resources they have, how they're marketing them to the students and faculty and to see if we can think up some good ideas on additional ways to reach those audiences.
Will send a dispatch from the road! Good to be back. I've missed you, IAG readers.
Friday, August 19, 2005
But couldn't libraries do something like this? Maybe it would be just a small collection of your popular materials, like bestsellers, DVDs, and CDs perhaps. Go online, order up what you want from this limited collection, a robot goes out to the shelf, retrieves the item, places it in a lock box, you use your card and a PIN to open the lock box, and voila: You'll have your copy of À la recherche du temps perdu with your morning tea and madeleines. Just a little Friday afternoon mental meandering...
Thanks to OCLC's Jane Dishong for pointing me toward this story.
Thursday, August 18, 2005
Wednesday, August 17, 2005
Public libraries in the US have traditionally (that is, for the last century or so) seen that giving people access to the intellectual tools they need to improve their lives is part of their mission. That's not colonialism, it's self-help. It may be a very old-fashioned ideal, but there it is.
If it's paternalism or colonialism to try to offer any sort of patch to the economic, social, ethnic, or demographic issues in this country, we might as well close all the public libraries now. Most of us know we can't change the world, we're just going to try to help a few people along the way. That's why we got into this field. To give up because we can't change it all is a cop out, IMHO.
The author, Brian Shoesmith, wrote specifically about the "digital divide" as it was perceived between developed and developing economies. The paper is called "Mapping the Digital Divide" and was presented at the Euricom Colloquium: Electronic Networks & Democracy, 9-12 October 2002 in Nijmegen, The Netherlands.
The term digital divide is open to a number of interpretations. At its worst it is a continuation of the asymmetrical modelling of communication that characterised much of the writing on development from the 1950s through to the 1970s. In a more benign form it refers objectively to the lack of access to technology. The word divide also implies that the gap may be bridged, in this case through the provision of computers. In both instances we are talking about top down models of communication where the active donor gives to a passive and grateful recipient. (my italics)Interesting too when research intersects: I was using Google Scholar to look for articles on Harold Innis and his idea of the "monopolies of knowledge" but was enticed down this bunny hole again. Here's some more thought-provoking material on the "digitally disposessed" (a term from this next paper).
#1. Unfortunately, most efforts to address the `digital divide' have taken a decidedly technical approach to what is essentially a social and political problem, focusing on hardware and engineering concerns rather than the politics of information. [pdf]
#2. But this traditional understanding of the digital divide fails to capture the full picture of inequity and alienation recycled by these gaps and the resulting educational, social, cultural, and economic ramifications, primarily for groups of people already educationally, socially, culturally, and economically oppressed. Meanwhile, such a limited view of the digital divide serves the interests of privileged groups and individuals, who can continue critiquing and working to dissolve gaps in physical access and use rates while failing to think critically and reflectively about their personal and collective roles in recycling old inequities in a new cyber-form. [pdf]
If you want to investigate this yourself, I used the phrase "digital divide" and added terms like "colonialism", and "inequality" or any of the gaps identified such as racial, social, educational and so on. If you do this search on Google "plain" I find good results in limiting to pdf.
And this quote has not much to do with the subject of this post, but my goodness, it grabbed my attention! It's from the Harold Innis site linked above.
When fascism comes to America, it will come in the form of democracy.--Huey Long
The blog entry itself is interesting enough, but the exchange that follows is both surprising and heartening. The entries reveal a lot about how those big, fast-moving technology companies we all wish we could emulate really aren't all that nimble. One quote, from Charles Eicher, is actually quite inspiring. He describes a mid-1980s talk he'd heard given by somebody from Apple. The speaker said that Apple had teams of people who tried to imagine what their competitors would be doing two years out so they could build products to compete with them. Charles writes, "You can't compete with the future. You have to compete with yourself, you have to produce the best products you can make today and hope that nobody else can compete with YOU." Words a forward-thinking librarian could learn to live by, don't you think?
Tuesday, August 16, 2005
One reason, I think, is librarians' collective belief that patrons' privacy is being protected from the potential plundering of their identities. Bull-pucky, is what I retort to that...because as a profession we've done little or no research into what amount of privacy our communities expect from library OPACs.
So, I point our attention to the 2005 National Personalization Survey [press release pdf] which is, "the second in a series of national surveys designed to provide insight into consumer interest in, and perceptions of, online personalization."
Now, I've said many times that the data show people will give up privacy for personalization features, and this survey says I am wrong:
Based on the fear of losing personal information, fewer consumers are willing to provide personal preference and demographic information in exchange for personalized content than last year. In 2005, 59 percent of respondents indicated a willingness to provide preference information, down six percent from 2004. Additionally, 46 percent of respondents are willing to provide demographic data in 2005, down 11 percent from 2004.
So that's that, I hear some of you saying as you cross "personalization" off your to-do list. Not so fast, not so fast...
The Personalization Survey also finds that retailers are leaving significant dollars on the table by not making it easier for consumers to find merchandise that interests them. Thirty seven percent of respondents indicated that the last time they went shopping for DVDs/videos, they would have bought more if they had found more that they liked. The same was true of consumers shopping for music, with 34 percent indicating that they would have bought more if they had found additional titles that they liked.
Substitute "libraries" for retailers, and "patrons" for consumers, and "use" for dollars, and I think we see here evidence of The Long Tail in action. People will consume (buy, use) more content if they are shown more of what they are interested in. And the pr piece goes on to quote Esther Dyson, "Specifically, they want personalization, even as they are concerned about the safety of their data. Those sites that offer a rich, uniquely personal experience to each consumer while visibly ensuring the safety and security of consumers' information will take the lead in the years ahead."
An 11 page Research Brief is available [pdf] from the surveyor's site (and yes, I do recognize that the company is in the personalization business and so isn't neutral on the topic) and includes this: "Among older respondents, particularly those in the 50+ category, personalized news is of the greatest interest (28%), followed by Web search (26%), and books(22%)."
So, librarians, the challenge is to provide a rich, uniquely personal experience while visibly ensuring the safety and security of peoples' identities. This sounds like the sort of challenge librarians should accept.
"This tape will self-destruct in five seconds. Good luck, Jim."
Monday, August 15, 2005
Here's why. Because the term "digital divide" is a tired old cliche, stripped of any meaning by overuse, that gets tossed around as shorthand for a host of complex issues. Ask a librarians what they mean by "digital divide" and it's likely the answers will revolve around access to the Internet/Web, computers, and broadband. Or, I should clarify, that is what I hear and have read.
But this isn't it at all. It isn't about the technology at all. It's about poverty, education, cultural values and literacy.
Those are the divides. What American librarians seem to forget when the red flag of the digital divide is waved around is that ownership and use of Internet-capable computing devices is much larger in many countries than it is here, that even very poor communities elsewhere are pooling resources to buy smart phones to share among a whole village so that farmers can check on the price of crops before selling them.
Unfortunately, the digital divide in America will not be fixed by any amount of computers in libraries. Just as is the case with most technology "problems" the root is sociocultural. The abilities to be resourceful and to learn do not come from having access to machines and bytes. So, please, as a community, let's steer clear of cliches, look on the bright side, jump with both feet into the storm before the calm and consult our inner children before we utter such bromides again.
Sadly, it will take a lot more than access to the Internet to span this divide and perhaps libraries can do a great deal to address the problems manifested as the "digital divide" by providing more literacy programs not more computers.
Sunday, August 14, 2005
After doing my spiel on the OCLC E-Scan, we broke into small group discussions, and the questions that came out of the small groups seemed to crystalize the key issues for libraries in the coming years:
- Why doesn't the OCLC report deal with the digital divide? This is a key issue facing libraries of all types.
- What about the digital divide between and among generations, especially as represented by the gamers vs. the non-gamers?
- What is the role of the library when information becomes a commodity?
- How will disaggregation of information sources and delivery affect libraries?
- How can libraries make their special collections available in a way that allows them to reap some benefit from them (as opposed to commercial vendors getting the benefit)?
- How can libraries integrate more closely with the academic units on their campuses?
- How do we develop lifelong information literacy in our students?
Friday, August 12, 2005
I guess all those poor benighted people who need print are going to have to look elsewhere. Hmm...
Thursday, August 11, 2005
Walt has published his analysis of library related blogs in his latest Cites & Insights (Sept 2005) and I read it in the same way I might read obituaries...a sort of anxious fascination. Where was It's All Good in his analysis? Did IAG beat Lorcan's blog? (Not that we have any rivalry at all you understand).
All kidding aside, I did find Walt's number crunching and gloss interesting....how to quantify the reach and impact (all those citation factors) of library blogs? And I would think that for those bloggers who have a need to justify and display worth to administrators Walt's work will provide both fodder and model. And my gut agreed...the blogs I must read were most of the same high impact ones Walt identifies...and I read many of the blogs with smaller readership because I like the topics, and/or the voice, and/or I know the author...
My personal view is that blogging has brought to life a whole range of voices to our profession and that we are all richer for that. I've been working in libraries since 1975 and many of the names attached to articles or books were just that, names only. In the past few years, blogging and podcasting has given us all the platforms to broadcast widely, informally, and in the true voices of ourselves, the authors.
Congratulations to every single librarian and library staff member who has ever entered a record, added a holding symbol, and corrected or upgraded a record.
And thank you.
And that's all I know right now! My internal sources indicate there will be plenty of information forthcoming.
Update: in a fitting closing of the circle, it was a local Ohio library that entered the billionth holding, the Worthington Libraries, at 188.8.131.52pm EDT. The previous and following records were entered at 184.108.40.206 and 220.127.116.11. Seriously. That's how close the race was.
Tuesday, August 09, 2005
Even though I work on the same campus as Lorcan, Stu and Thom, I rarely spend any time with them which means I have had no better access to their ideas and comments than you had...but now, we can all keep up.
Welcome Weibel Lines!
Sunday, August 07, 2005
If your local public radio station doesn't carry "This American Life," you can either buy a CD of the show immediately for $13, or wait a few weeks and it will be available free through their archive. (To find the archive, click on this link, and then click on the "Complete Archives" link in the left column.)
Friday, August 05, 2005
My iPod is going to be busy this weekend!
(Found on Slashdot, courtesy of CowboyNeal)
Home video has been the most disruptive technology in the history of the movies. Back when I was in high school (pre-cable TV, if you can believe it), I remember thinking how wonderful it would be if there were some way to watch movies whenever you wanted to, in the comfort of your own home. No more parking hassles at the theater, no more overpriced popcorn and watered down Coke, no more sticky floors (unless you're a lousy housekeeper...), no more shows starting at 7:45 when you want to watch at 8:15. Now, I have three VHS recorders, two DVD players, digital cable with movies on demand in three rooms, and a broadband connection to the web that allows me to watch movies on my PC. And I'm not even close to being as wired as many of my colleagues.
So now the producers, distributors and exhibitors are desperate to find new ways to get seats in the seats. One idea is to turn theaters into shopping malls with a movie theme, selling movie kitsch and DVDs of the first run movies to circumvent the pirates and featuring food courts for kids and bars for adults. Another is to show extremely high definition TV on extremely large screens (especially useful for sports events like the Super Bowl or NASCAR) in the theaters. Another suggestion was talk back sessions, via two-way video connections, with directors and actors. One producer actually had the temerity to suggest that the studios might want to make better movies, but he has been drummed out of the MPAA.
All this sounds familiar. How do we in the library world offer a service that's relevant where people could function without us? Please don't get offended---many people have been living happy, fulfilled lives without libraries for many years. But it's easier than ever now.
In our world, the optimists are saying that libraries will always have a role, that books and learning and the need for the information that hasn't been digitized yet will continue unabated. The pessimists point to declining reference statistics, the undertakings of Google and the other search engines, and draconian budget cuts and say the end is near.
We need to find a third way, one that builds on our traditional strengths, but recognizes that the playing field has changed. I keep mulling over Bruce Newell's insight, "Convenience will always trump quality in this world. It's our job to make quality convenient."
This requires a different level of commitment from libraries and other cultural heritage organizations in delivering quality. We have to stop thinking exclusively about "our" patrons, even though we are frequently bound by institutional and governmental funding intended for a circumscribed audience. By considering a wider library audience as we make our decisions, we will serve everyone better. Less duplication means more resources for other services.
We need to focus on the services that we can offer that no one else can, and be willing to let go of the things that can be done elsewhere. We do this by bringing different offerings to the web than anyone else can. And we do it while protecting the public's interest in these materials. This is why "hangingtogether" the name of the new RLG blog, resonates so strongly with me.
Norma Desmond couldn't adapt to sound in the movies, and it drove her to obscurity and irrelevance. The movie industry has adapted to the home video revolution by making a ton of money exploiting the resources they already have more effectively. Which way are we going as a profession?
In the Scan, we wrote about the decline of support for the public good, as is evidenced by declining tax-based support to publically funded programs and institutions. And somehow, I missed a relevant book that must have come out right around the time I was reading and researching for the Scan: relevant not only because its subject is exactly this topic, but even more so because the author is a librarian at Rider University in Lawrenceville, New Jersey.
Dismantling the Public Sphere: Situating and Sustaining Librarianship in the Age of the New Public Philosophy is by John E. Buschman, and (from the back cover) "presents a thorough examination of librarianship and the social and economic contexts in which the profession and its institutions operate. As a basis of analysis, Buschman employs critical education scholarship and the research of Jurgen Habermas, whose seminal work on the public sphere--the arena in which the public organizes itself and formulates public opinion--serves as the meta-framework..."
And it is indeed a scholarly work which is perhaps why it has not been more widely discussed among librarians. Habermas is enough to daunt hardy souls, not because of what he says but how he writes--at least how he is translated from German. But from my quick scan before I started reading, and from reading so far, I'd say this book should be more widely read among the profession. Which of course could be because Buschman's very first chapter comments on the "crisis culture" in librarianship, something I mentioned too, in the last chapter of the Scan, more indirectly, mind you, than Buschman.
[T]he crisis stems from the simple fact that we have been declaring crises in the field for thirty years. Further, we seem unable to clearly identify what we mean or effectively address the problems we identify. [Buschman, p.3]
One trend that was evident in this scan was that for at least ten years, all those bright people have been writing and speaking eloquently about possible futures. Yet,not much has fundamentally changed. [Scan, last page of final chapter....the web version's pages are unnumbered!]
And in related posts, first David Weinberger and then Mark Federman discuss ubiquitous connectivity as a public good, here and here which fits right in with Habermas' ideas about the development of the public sphere--which, interestingly introduces (IMO) the concept of "the third place" without calling it that. And is also related to the rise of blogging as a form of public discourse!
Isn't it great when you come across works that Explain Everything!
Wednesday, August 03, 2005
His four year term at IMLS ended July 12 and he'll return to Texas Women's University to an endowed Chair, the Lillian Bradshaw Distinguished Professor of Library Science in the School of Library and Information Studies, on Sept 1.
But on August 1, he joined OCLC as Special Advisor to the President for Cultural Heritage Institutions.
From our press release:
“Bob Martin is an internationally renowned librarian and archivist who will bring his unique vision, insight and acumen to OCLC to benefit libraries, museums and archives worldwide,” said Jay Jordan, OCLC President and CEO.
“I have followed the work of OCLC closely over the past four years, and I am optimistic that I can help OCLC extend the value of its services to even more cultural heritage institutions around the world,” said Dr. Martin. “I am excited by the potential of empowering the ability of these institutions to better serve their communities through enhancing awareness of and access to their rich resources through OCLC’s programs and services.” (And I'd link to the press release but it's not up yet....it will be here when it is)
Apparently, Dr. Martin will be attending IFLA in Oslo in his first advisory role for us.
This is the paper I quoted from several times in the Scan:
Martin, Robert S. "Reaching Across Library Boundaries." In Emerging Visions for Access in the Twenty-First Century Library. Council on Library and Information Resources and the California Digital Library. Washington, DC: CLIR, August 2003: 3-16 [pdf]
Tuesday, August 02, 2005
I found it particularly interesting because Alice and I had a stimulating yak fest last week about whether there was such a thing as "The public library" in the sense of the general representing the specific, and whether public libraries will have to be way different from one another depending on their home communities. More on this as we muddle through the thinking.
Perhaps this is an unconsciously suitable touch but the Post has several articles in the same edition of the magazine as "Shelf Life" is in but it seems to be the only article accessible without registration.
Link to this courtesy of the Teleread blog (which is, if you're not aware, a good place to stay up on ebook stuff) . The post this link is in talks about the LibraryCity initiative. Haven't decided what to say about this, so I haven't.
I was rummaging around the Web last night looking for some info on the last song Mr S. performed in a 3 song encore...I'd never heard it before, I didn't think it was his work but he just about never does covers, and it was an amazing piece called Dream Baby Dream--hypnotic, hymn-like or a meditation.
And there, on a good site called Point Blank covering all the concerts in the Devils and Dust tour was this library-related nugget posted July 28.
Greetings from the Asbury Park Public Library, home to the world's largest public collection of Bruce Springsteen books and magazines. In just four years, thanks to the generosity and passion of fans worldwide, The Springsteen Special Collection has grown to over 3,800 publications from 35 countries. Now, for the first time, you can get more involved by becoming a member of the organization that is in charge of this treasure trove, The Friends of the Bruce Springsteen Special Collection. The Collection came about because fans around the globe donated publications from their private collections to the Special Collection. In that same spirit, The Friends invites you to visit our website at www.friendsofthespringsteencollection.org for details on becoming either a charter or an annual member. Members will receive Collection newsletters, a membership card, bumper sticker, and other benefits.
Makes sense that the Ashbury Park Public Library, in Springsteen's home town, would have this collection.
Charlene Li, one of the authors of these reports, is a good resource herself on institutional blogging -- and not all links lead to content that must be paid for. Even if I can't read all the reports, I find it valuable just to know what the big research companies are tracking. And there are often summaries and some numbers that give a few details.
RSS 101 For Bloggers: "This report introduces who uses RSS in North America and the implications of RSS adoption."
Using RSS as a Marketing Tool: "Even if it's something as simple as putting press releases in an RSS feed, marketers will benefit from early exposure to distributing information via RSS — and receive valuable feedback from key constituents on what types of content they would like to have."
A tip for academic librarians: check to see if your institution has a subscription to Forrester or Gartner. The IT group may subscribe, or institutional analysis, or whatever your PR/Marketing group is called.
- the blogosphere is doubling in size every five and a half months
- 80,000 blogs are created every day
- about 55% of blogs are active, a number that has stayed consistent for a year (which means more blogs are active)
He promises to post Part 2 today, commenting on posting volume which he says is a better statistic for tracking the growth of blogging.
Monday, August 01, 2005
OK, first time we've done this I think....this is Alane, hopping into Alice's posting. She made this post from the OLSSI session we were doing to show our attendees how easy it was to create a blog post. Which of course it is but we didn't get a chance to finish before we were on the road back home.
We joked that the reason we were doing a 101 class was because none of us would know enough to teach 201. So, given this skill level we focused on "whys" more that "whats". Why would library staff blog? Why is this a PR tool to add to the others already in use? We talked a little bit about podcasting as another way to get information out to people and we rah-rahed the egalitarian nature of these new forms of communication and publishing.
And the title of the post? Alice plays co-ed soccer and she got charged by a big fellow on the weekend. She went one way and a knee went the other. Her knee doesn't look nasty but it hurts and so stairs posed Alice a challenge. As she was gimping her way down a set of stairs, George said, why don't I just carry you? And inevitably, Neil Diamond came to mind. But maybe that's only inevitable to people over 45?