marketing for small libraries

Speaking of budgets (for postage and otherwise!) Cindi Hickey has just published Kansas State Library's Marketing the Small Library at WebJunction Kansas. Although it was originally published in 2002, it's still a fantastic resource for small and rural librarians who may otherwise find that library marketing publications don't take their special circumstances to heart. Two guiding principles of the publication are that (1) effective marketing can be done on a shoestring and (2) in a small library, marketing is an excellent use of staff time and results in better library service. Cheers to that. Thanks to Cindi and everyone at the Kansas State Library for sharing.

BTW, WebJunction has more resources for small and rural library staff at http://webjunction.org/rural - though we're still working on the postage thing.