Monday, July 11, 2005

Amazon Acquires Another Niche

Living the Long Tail large. As noted in, July 9 and my italics added:

"Amazon has bought out CustomFlix Labs, a small, Santa Cruz, CA-based company that creates DVDs on demand. Amazon would not disclose terms of the deal, which came three months after the company bought BookSurge, which does the same thing with books. The goal is to expand Amazon's already massive catalog and carry titles that may be requested so infrequently that they don't deserve space in the company's warehouses. Also, the acquistion could give independent filmmakers a broader venue for selling their work. Amazon already sells CustomFlix titles."

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