Thursday, April 27, 2006

Nuts About Good Organizational Blogging

Southwest Airlines has started blogging. They are doing Nuts About Southwest like we do It's All Good: several authors and the individual voices of the contributors are clear. And (at least right now) commenting is passwords or registration required.

I am biased but I think this is how institutions and companies and libraries need to connect with current and potential customers. The Southwest blog started just a week ago...check out the number of comments on the posts. Lots. I was interested to see several comments on the initial post on April 21 were from current and past employees.

It's all about telling stories--and being willing to hear reactions to those stories.

No comments: