To build and sustain new readerships, the book industry needs to engage with a younger, media-savvy generation for whom books are only one element in the media panoply. It will not achieve this kind of engagement by adopting a reactive, self-regarding stance.
To cite just one example of such a stance, for decades now the publishing community (including authors and literary journalists as well as publishers and editors) has been awash with complaints about the "ignorance" of the younger generation. If we take a broader view of the processes of cultural change, it becomes clear that this complaint is driven by an unreflective attachment to a limited canon of book-centered knowledge, a canon that has increasingly lost its purchase in the intellectual sphere as well as in the broader culture.
I wonder if some of the criticism leveled at the Google digitization of library content is "driven by an unreflective attachment to a limited canon of book-centered knowledge?"
Just very well might be.