Wednesday, March 22, 2006

CIL - Keynote by Chris Sherman of SearchEngineWatch

Chris Sherman, recently back from China, talked about developments in the search engine world - and compared the present time to 1995 - a time of much excitement and innovation, along with one-upmanship and me-tooism. Things are changing a lot in the search engine world and some search engines are becoming things other than search engines. Jeeves has been fired, but Ask is going strong. Google is be coming everything web. MSN is giving off confusing brand messages, and Yahoo innovation seems to be slowing down while their research arm is ramping up. Personalization is becoming pervasive in very exciting ways, but it has a dark side as privacy issues crop up. And lawsuits are crowding the horizon. It feels like 1995 again! And it's fun.

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